Social media has become a critical and perplexing topic for consumer-facing companies. We believe that there’s extraordinary opportunity in the masses of digital data that consumers’ social behavior generates. So we've made it our mission to enable them to leverage the full promise of social media. That's why leading brands look to us for "social media intelligence” — to help them unlock its business value and transform their organizations to act upon these insights — to realize measurable business impact. Advancing social media intelligence